- Doing better than experts predicted, Paramount's Paranormal Activity 2 topped the domestic box office this weekend with an estimated $41.5 million -- the best debut ever by a horror film.
- Paranormal Activity 2 opened in 3,216 locations and earned more during its first weekend than its predecessor rang up in its first four weeks. The prequel also wiped from the record books a $40.6 million bow by 2009 horror pic Friday the 13th.
- The original Paranormal Activity opened in September 2009 with $77,873 from just 12 theaters, part of a low-profile launch prior to the micro-budgeted original's wide expansion. A year ago this past weekend, the film topped domestic rankings with a $21 million session en route to an eventual $107.9 million domestic haul.
- Paramount also had the #2 movie with the stunt comedy Jackass 3D, which opened in first place last weekend. Jackass 3D pulled in $21.6 million, down sharply from its $50 million opening. But the movie raised its 10-day total to $87.1 million, more than either of the earlier two "Jackass" movies took in during their entire runs.
- After opening Clint Eastwood and Matt Damon's Hereafter in limited release a week earlier, Warner Bros. expanded the supernatural drama nationwide, and the film came in at #4 with $12 million. That slightly exceeded the studio's expectations, yet like most Eastwood dramas, it was a modest start. His films play to older adults who do not rush out on opening weekend in the same numbers as young crowds.
- Year-to-date revenues are at $8.65 billion at the end of the weekend and are running 3.36% ahead of last year (thanks to higher ticket prices). Attendance is still lagging by 2.15%. Fall-to-date box office tells a somewhat depressing story with revenues off by 6% vs. last year and attendance running 11% behind last season.
- All figures are industry estimates. Final weekend figures will be released on Monday.
- Reviews of Hereafter, Red, The Social Network, The Town and other movies not in the top 10 can be found by clicking on the Film Reviews archive icon at left.
- Sources: Hollywood.com, Reuters, AP