Monday, May 31, 2010

Top 10 at the Weekend Box Office -- 3-Day vs. 4-Day Analysis

  • Click on the chart to enlarge -- chart reflects usual Friday-Sunday box office only.
  • DreamWorks Animation's Shrek Forever After held onto the #1 spot -- both in the normal 3-day and 4-day holiday weekend tallies. Its 4-day take was $55.7 million -- raising its 10-day domestic total to $145.5 million.
  • Sex and the City 2 took second place in the 3-day weekend -- but fell to third over the 4-day period ($37.1 million).
  • Another $14.2 million from its first day in release on Thursday gave Sex and the City 2 a five-day opening of $51.4 million, under-performing forecasts of a $60 million-plus debut. The original Sex and the City movie fetched $62.6 million in a four-day bow during 2008's Memorial Day frame. Critical reviews played a big part -- most were poor.
  • Disney's Jerry Bruckheimer-produced adventure fantasy Prince of Persia: The Sands of Time jumped from third place in the 3-day frame to second place in the four days with a $37.8 million opening, in line with soft pre-release projections for the Jake Gyllenhaal starrer.
  • Ticket sales for Friday to Monday came in at about $187 million, down nearly 16 percent compared to Memorial Day weekend in 2009, according to box-office tracker
  • Reviews of Sex and the City 2 and other movies not in the top ten can be found by clicking on the Film Reviews archive icon at left.
  • All figures are industry estimates. Final holiday weekend figures are released on Tuesday.
  • Sources: Nielsen EDI,, The Hollywood Reporter, AP

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